Balloon Advertising

Consumers: We’re the Same, But Different

Fri, 18 May 2012 08:42:50 +0000

Summary: The need to belong is a constant theme when consumer behavior is discussed. It’s a basic need. People need to feel like they are not alone. That is one of the major reasons that online communities and social networks have boomed: they enable people to connect with others with like interests from all over the world.

Consumers: We’re the Same, But Different is a post from: Balloon Advertising

Consumers: We’re the Same, But Different Summary: The need to belong is a constant theme when...
What Do Consumers Really Want? Summary: Determining the best way to connect to our consumers...
Though Pricey, Print Ads Still Perform Summary: Leave it to the social web advocates and affiliate...

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Consumers: We’re the Same, But Different

Fri, 18 May 2012 08:42:50 +0000

Consumers: We’re the Same, But Different is a post from: Balloon Advertising

Consumers: We’re the Same, But Different Summary: The need to belong is a constant theme when...
What Do Consumers Really Want? Summary: Determining the best way to connect to our consumers...
Though Pricey, Print Ads Still Perform Summary: Leave it to the social web advocates and affiliate...

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Insert Straw, Watch for Pits: Brazil Shapes Up Juice

Wed, 16 May 2012 12:20:39 +0000

Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic grin, instantly assaulting them with a witty insult. Insert Straw, Watch for Pits: Brazil Shapes [...]

Insert Straw, Watch for Pits: Brazil Shapes Up Juice is a post from: Balloon Advertising

Why Do We Hate Creative Ideas? Summary: From the world of science to the world of...
Why Do We Hate Creative Ideas? Summary: From the world of science to the world of...
An Age-Old Secret, Discovered Summary: Ms. Clairol hasn’t touched up every show on television....

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A Modest Proposal: Agency-Supported Ad Schools

Mon, 14 May 2012 15:45:44 +0000

Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.

A Modest Proposal: Agency-Supported Ad Schools is a post from: Balloon Advertising

Schools Lean On Advertising for Funding Summary: In this whirlwind of economic activity, the nation’s attention...
Wait a Second…There Are Black People in Advertising? Summary: Believe it or not, the answer is yes. Jim...
Internet Week and Advertising: Highlights from New York Summary: If there was any question about how hot New...

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How Does Perspective Affect Advertising?

Fri, 11 May 2012 21:26:24 +0000

Summary: “The consumer isn’t a moron; she’s your wife.”
-David Ogilvy

Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them to be. For example, if we were to target U.S. teenage males, and Ad Sample 1 had a reference to Aristotle while Ad Sample 2 had a fart joke…

How Does Perspective Affect Advertising? is a post from: Balloon Advertising

Ogilvy on Advertising Summary: “Promise, large promise, is the soul of an advertisement.”...
How to Write: Advice from David Ogilvy Summary: Not too long ago, we shared Kurt Vonnegut’s tips...
Nerd Reasons Why AdPeople > Consumers Summary: It is easy to be swept up by the...

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If You Don’t Look Good, We Don’t Look Good

Thu, 10 May 2012 23:23:04 +0000

Summary: This week the world lost fashion and hairstyle icon Vidal Sassoon. Not only did he bring a new style in fashion and hair to the scene, but his business acumen and marketing techniques made it possible for him to rise from owning a single shop in London to becoming an international sensation. Vidal pushed his name and his ideals constantly. He understood how business worked.

If You Don’t Look Good, We Don’t Look Good is a post from: Balloon Advertising

Of Course, Technology Will Solve the Talent Question Summary: When we first entered into the agency world of...
Justin Bieber Can Sell Ice to Teenage Female Eskimos Summary: As you may or may not know, fancy-coiffed Canadian...
Giant Balloons for Summer Promotions Giant Balloons There are numerous advantages to using giant balloons...

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AdMen and Athletes: Not So Different

Thu, 10 May 2012 01:20:31 +0000

Summary: Throughout the ages, the pen has faced the sword. Those who strive to master communications have been pitted against those who rely on brute strength or gifted athletic ability. The argument is compelling, for the worlds of the athlete and the Adperson rarely seek comparison. Each can be a celebrity within their own circles, admired for their skills and their abilities.

AdMen and Athletes: Not So Different is a post from: Balloon Advertising

Advertising, Unemployment, and Future Opportunities Summary: One of the strongest and most rewarding skills gained...
Advertising, Unemployment, and Future Opportunities Summary: One of the strongest and most rewarding skills gained...
Mission Possible: The Perfect Ad Summary: As communications professionals, we continually strive to send messages...

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Bank of America Switches Up Its Agency Roster

Wed, 09 May 2012 03:19:13 +0000

Summary: Bank of America hasn’t been on the top of consumers’ favorite brands list lately. Nor have they been making friends in the media world (see this Rolling Stone article). But with it being the second-largest financial institution, it is a big account for ad agencies. Bank of America Switches Up Its Agency Roster is [...]

Bank of America Switches Up Its Agency Roster is a post from: Balloon Advertising

Fifth Third Bank Relates Summary: Fifth Third Bank has just released the latest regional...
Advertising is Not Responsible for Fat America Summary: The fight between brands and those regulatory machines continue....
Okay, We Get It: The Traditional Agency Model is Doomed Summary: With the rise of digital and mobile tied with...

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The Avengers Smash Opening Weekend

Tue, 08 May 2012 05:18:38 +0000

Summary: Put down your sissy wand, Harry Potter. The Avengers are here! Marvel’s ‘The Avengers’ smashed opening weekend, raking in a whopping $200.3 million — the biggest opening weekend in Hollywood history. There were high expectations for the film, and Nick Fury began stirring anticipation for an Avengers initiative in 2008. The Avengers Smash Opening [...]

The Avengers Smash Opening Weekend is a post from: Balloon Advertising

Restoring the American Dream is Crucial for Advertising Summary: Americans right now are facing one of the toughest...
Restoring the American Dream is Crucial for Advertising Summary: Americans right now are facing one of the toughest...
How to Get Hired by Google…Kinda Summary: Personal branding. We talk about it all the time,...

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Though Pricey, Print Ads Still Perform

Fri, 04 May 2012 13:04:32 +0000

Summary: Leave it to the social web advocates and affiliate marketers and social media gurus to say that the “traditional” models of advertising are dead and gone. These would be the same people who would say that radio is no longer effective, that TV advertising is only noise, and the best way to “connect and engage” your audience is solely through online means.

Though Pricey, Print Ads Still Perform is a post from: Balloon Advertising

Why Positive Ads Do Not Work Summary: Another election year, another wave of poorly done political...
PeerIndex Looks to Engage the Influencers Summary: Marketers clamor for their businesses and agencies to jump...
The Good, the Bad, and the ‘Huh?’ of Super Bowl Ads Summary: Another Super Bowl has passed, and the advertising industry...

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