Balloon Advertising

Summary: Congrats AdLand! Against all the threats and proclamations about the death of advertising, you defied the odds and survived another year. An easy resolution for AdLand is to “not die,” but in an increasingly segmented environment, our resolution must be ever more lofty.

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Summary: For advertising to be effective, it must resonate and appeal to its audience. And no matter what gender, ethnicity, or geographic location that may apply to a certain audience, it can be said that showcasing or adding aspects of human nature to advertising can make an ad go from a flop to a masterpiece. As professionals gear up to brainstorm and define a creative process to devise an advertising campaign, it is important to harness a key aspect of human nature.

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Summary: There are few activities in AdLand that could disappear without a fight. A certain activity that has continued to rear its ugly head again and again during the past ten years get doesn’t get the hint. That activity, ladies and gentlemen, is crowdsourcing. Why can’t our fellow colleagues see that through crowdsourcing, we are making ourselves our own worst enemy?

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