Balloon Advertising

Summary: The ranting and raving for talent in the advertising industry enters the limelight again as the ad:tech conference in New York City quickly approaches. This NY Times article highlights the industry’s search for talent at both entry-level and executive capacities. The leaders of the advertising industry are having a difficult time adapting to the digital age; it seems that not only are they looking for the right talent to bring in to their respective agencies, but it is becoming clearer that they may not be exactly sure what they are looking for.

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Summary: People like funny commercials. No matter what the product or service is, if it makes the consumer laugh, then people are going to share the commercial with friends, and if the commercial is done well, the brand will stick with the consumer for some time.

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Summary: Learning the ABCs of brand cosmetics is a rite of passage. While most companies compete for consumer attention through costly campaigns, there is one beauty business that has never advertised its product line and thrives, even during a bad economy. That company is Kiehl’s. Their successful growth is attributed to “doing good for a good cause” according to Chris Salgardo, head of the company headquartered in its “original” East Village apothecary in New York.

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