Balloon Advertising

Summary: Ms. Clairol hasn’t touched up every show on television. Suddenly, the “gray zone” is no longer in need of a cover up because, demographically, it is naturally appreciated. There is life after youth. For starters, consider “My Generation,” originally created by AARP.

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Summary: It seems that today everyone is making a dirty video, and although these types of dirty videos will get you mad publicity, they aren’t normally the kind of publicity you want. That is, unless your name is Justin Diamond. Just ask my home state of North Carolina’s former U.S. Senator/Vice Presidential Candidate John Edwards.

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Summary: Think “Tupperware” with no purchase necessary. It’s the newest event concept for magazines to promote themselves with their advertiser’s brands. Turning an unconventional page, this collaborative effort has shifted the focus from selling to giving in an engaging, affordable marketing attempt to psyche up readership while dangling sample products and gifts to consumers through various themed soirees.

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