Balloon Advertising

Summary: With all the royal talk, it’s good to know you needn’t be high-born to experience the privilege of a perfect fit. The latest system to arrive at mall kiosks that has everybody talking, from Perez Hilton to the New York Times, is called mybestfit, a body scanner that is the “fashion police” of measurement. It works by stepping into a round booth, fully clothed, while low-frequency scanners detect the vitals.

Comments Off

Summary: Sometimes, it can really feel like it’s all been done before, like every “new” idea we come up with is some rehashed, refurbished version of something we’ve already seen a zillion times before. But then are those ever-so-rare magical occasions when we go to sleep idealess and wake up the next morning with our work already done for us.

Comments Off

Summary: Advertising is often seen as a mixture between creativity and business. We advertisers pride ourselves on being able to tap into our creative nature, but at the same time we are intensely business minded. For that reason, we are neither strictly creatives nor are we strictly business people. We are proudly both.

Comments Off