Balloon Advertising

Summary: In a style slightly-more-than-reminiscent of Fight Club, we’re all fully aware that the first and second rules of advertising are “get ‘em when they’re young, and they’ll be customers for life.” While this practice doesn’t feel nearly as predatory in practice as it may initially sound, it does involve some early-life indoctrination and undoubtedly means advertising your wares to a youth market. Mercedes-Benz USA, with its Mercedes-Benz Driving Academy, is in the process of doing just that.

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Summary: In anticipation of Earth Day 2011, environmentally focused advertising efforts have begun to make their annual appearance. While Earth Day provides everyone the opportunity to evaluate their personal impact on the planet, it also provides marketers the opportunity to evaluate the effectiveness of their green marketing efforts: What are we hoping to achieve — for the environment and for our company?

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Summary: In my opinion, any highly publicized court case brought on by former employees is one big anti-Walmart advertisement. This case, just like any effective advertising, reinforces an idea that people already believe to be true: Walmart mistreats employees. Walmart’s perception problems could get worse.

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