Balloon Advertising

Summary: We all know that improv is designed to push people out of their comfort zones and make them think on their feet. Businesses are using improv as a way to develop leadership skills and strengthen communication in the workplace. But in a creative environment, improv does more than teach people to react and adapt. It becomes a dynamic process that optimizes creativity.

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Summary: Before you could say, “Pittsburgh Steelers and Green Bay Packers,” the sponsors had Super Bowl XLV strategic plans in play, aiming to score big in the marketing field. This year’s Super Bowl event, described as the “Giveaway Bowl” by the New York Times, is definitely a new form of advertising. Adding to the usual, predictable sweepstakes and contests, giveaway campaigns have entered the zone, using social media sites in conjunction with traditional commercial television spots.

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Summary: By now, unless you live under a rock or frequent a coffee house not offering free Wi-Fi, you’ve more than likely heard that Starbucks will, starting in May at all U.S. locations, make available a 31-ounce coffee (or tea or shake or whatever they make these days) behemoth named the Trenta. Its name translates from Italian to English as “thirty,” as in ounces of beverage.

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