Balloon Advertising

Summary: One of the primary concepts I try to instill in my students is that learning never stops. It’s especially true in radio, television, and film production, which are today’s playgrounds for advertisers. The interdisciplinary arts of film and video production require a great deal of attention to science and industry. Consider advertising, if you will, as a playground for the science fiction fanatic.

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Summary: Trends in advertising creative, like trends in everything else, are fleeting. Here today, tired tomorrow, gone the day after that. With this in mind, what’s up with the trend of using made-up words in advertising copy? Could it permanently change how copy is written? Circa 2005, cable television/ISP provier Comcast was described by Goodby, Silverstein & Partners as being “Comcastic.” Mars’ Snickers bars were once, courtesy of TBWAChiatDay New York, said to be “satisfectellent” and to feature “nougatocity” in an ad with Adam “Nougatieri.”

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Summary: As advertising strives to stay on the cutting edge of creativity, agencies have started to look beyond the typical skill sets to decipher whether or not someone can fulfill their creative needs. As a result, many creatives have found themselves on the answering end of the ambiguous question, “So, what else do you do?” It’s a question that often comes off as an insignificant conversation filler. You’re a copywriter who spends your spare time entertaining the masses with your witty Facebook statuses–isn’t that enough?

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