Balloon Advertising

Summary: If you make widgets, you know widgets. And if you have a small business, you don’t have a full-time marketing department. You need an expert, and you have to enter into contract with someone to create your Website, social media strategies, or design your print advertising material. Most small business owners don’t have the technical know-how to talk the talk when hiring a designer. So how do they decide who the best person or company is for the job?

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Summary: At this time of year, everything’s relative.

Thanksgiving in one word is turkey (for vegans it might be tofurky). However you slice it, though, it takes a successful marketing team to connect the turkey trots.

When thinking turkey, which brand comes to your mind first? If it’s not Butterball, hopefully, it will be after Young and Rubicam feast on their brand new account. (Butterball was named for its broad breast and round shape and would later merge with Carolina Turkeys to become Butterball, LLC.)

“To be the food brand of choice, loved and trusted by all who rely on us, to provide reasons to celebrate every day” is Butterball’s vision. By keeping abreast of two other’s considered Bill Klump, senior vice president of marketing at Butterball, said Y&R had a “grasp of the brand and its competition,” adding the agency’s creative approaches were “seamless and standout.”

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Summary: All fashionistas know good things come to those who wait. And wait. That goes more than triple when the wait involves a couture designer collaboration with H&M, a company that can deliver the goods with the message, “Get it while it’s ‘haute.”

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