Balloon Advertising

Summary: David Simon, creator of HBO’s “The Wire,” opined advertising single-handedly wrecked the quality of television. The need to sell products put the onus on show creators to get more people watching, ultimately souring the art of television programming. This brings up an interesting philosophical question: Is advertising really anti-culture?

As marketers and advertisers, our gut reaction is to protect our livelihoods and territories with a resounding no. It’s often difficult to turn one’s gaze inward and scrutinize what we do.

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Summary: Lately, when crossing the fine line that is free speech, one needs a traffic guard, and make that one with a bright neon vest. It seems like every other day loose lips are making disparaging remarks, in some cases sinking careers. General Stanley McChrystal bad-mouthed the current administration to Rolling Stone, the Pirates Pierogi boiled the management and team on Facebook, and Lady Gaga flipped off the press at Yankee Stadium.

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Summary: When a 1993 high school football championship ended in deadlock, there was little inkling the game would be restaged 17 years later.

TBWA/Chiat/Day, Los Angeles won two “Grand Prix Lions” awards (Promo and PR) at the 57th Annual Cannes Lions International Festival for doing just that in energizing Gatorade “Replay” Campaign.

While it may not be cool to fool with yesteryear, this football championship’s past made the present perfect sense.

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